--- title: Our Solarban® Acuity™ Journey description: With Solarban® Acuity™ glass, price is on our side. A shared understanding of goals and strategies moving forward can help us provide architects with the look they want and the resistance to value-engineering they need. image: https://vcn.vitroglazings.com/hubfs/IGU-1.png --- [![VCN_Hor_RGB.png](https://vcn.vitroglazings.com/hs-fs/hubfs/VCN_Hor_RGB.png?width=320&name=VCN_Hor_RGB.png "VCN_Hor_RGB.png")](https://blog.vitroglazings.com/vcn) # Vitro CertifiedTM Newsletter ### The Vitro Certified Newsletter is a quarterly newsletter for glass fabricators, laminators and window manufacturers within the Vitro Certified Network. For more information about the Vitro Certified Network, visit Vitro Architectural Glass (formerly PPG Glass) at [VitroGlazings.com](http://vitroglazings.com). --- ## Our Solarban® Acuity™ Journey Posted by [Vitro Architectural Glass](https://vcn.vitroglazings.com/author/vitro-architectural-glass) on Sep 23, 2019, 8:16:07 AM - [Tweet](https://twitter.com/share) ## Trading Up ### Our *Solarban*® *Acuity*™ Market Strategy *By Vitro Architectural Glass* ### The Opportunity Since we first launched *Acuity*™ low-iron glass last summer, our research has confirmed what architects want in a high-performance vision glazing product: less green than clear glass and more visible light transmittance (VLT) at an affordable price point—attributes our competition cannot offer in a single product. Our experience also has suggested that low-iron glass is one of the most value-engineered product categories. With *Solarban*® *Acuity*™ glass, price is on our side. Now, you can provide architects with the crisp clarity they want for façades and vision glazing by providing a more affordable low-iron option than the competition. ### Transforming the Low-Iron Category ![IGU](https://vcn.vitroglazings.com/hs-fs/hubfs/IGU-1.png?width=300&name=IGU-1.png)Ultimately, we hope to transform the perception in the marketplace of low-iron glass by providing a high value product. While most architects today consider low-iron glass a specialty product, we hope, in time, *Acuity*™ glass will be seen as a utility product used everywhere *Solarban*®-coated clear glass might normally be used. In 2020, Vitro will focus on encouraging architects to upgrade their specifications to *Solarban*®-coated *Acuity*™ glass over *Solarban*®-coated clear glass. If we succeed, you, in turn, will be able to upgrade your margin. Your support of this strategy will be critical to the product’s success. By maintaining a value price point for *Solarban*®-coated *Acuity*™ glass over *Solarban*®-coated clear glass, we can transform the low-iron category and help architects design better, brighter high-performing buildings for years to come. *Acuity*™ glass is available now in 6mm, 8mm and 10mm thicknesses with or without all of the coatings in the *Solarban*® glass family.  We encourage you to contact your [Commercial Account Manager (CAM)](http://www.vitroglazings.com/en-US/Contact-Us/Sales-Contacts-for-Fabricators-Glaziers.aspx) for strategic planning, forecasting and market position insight. #### Newsletter Archive:  - [June 2026](https://info.vitroglazings.com/a-trusted-and-proven-partnership-2) - Project Showcase: Hillman Library, Pittsburgh, PA - Technical Forum: *EcoArmor*™ Protective Topcoat  - Get to Know Vitro: Meet Johnny Lorigan - [March 2026](https://info.vitroglazings.com/a-toast-to-25-years) - Project Showcase: Lincoln Yards, Chicago, IL - Technical Forum: *Vitro Certified*® Network Online Training Resources - Get to Know Vitro: Honoring Women’s History Month - [December 2025](https://info.vitroglazings.com/vitro-drives-meaningful-progress-1) - Project Showcase: Nashville Airport Hilton, Nashville, TN - Technical Forum: The Growing Role of Glass Reflectivity in Buildings - Get to Know Vitro: New Roles for Chris Fronsoe and Trevor Hall - [October 2025](https://info.vitroglazings.com/vitro-drives-meaningful-progress) - Project Showcase: 700 Santana Row, San Jose, California - Technical Forum: *BirdSmart*® Bird Safe Glass Research & Testing - Get to Know Vitro: Logan Tautkus-Berry - [June 2025](https://info.vitroglazings.com/were-a-glass-half-full-kind-of-company) - Project Showcase: FirstHealth Cancer Center - Technical Forum: FramingFactor™ - Get to Know Vitro: Ben Rider - [March 2025](https://info.vitroglazings.com/2025-has-already-taken-off) - Project Showcase: National Aviary, Pittsburgh, PA - Technical Forum: Bird Safe Glass Advancements and Trends - Get to Know Vitro: Dan Plotnick - [January 2025](https://info.vitroglazings.com/2024-was-a-certified-success-for-vitro-architectural-glass) - Project Showcase: Hugel Welcome Center (Lafayette College) - Technical Forum: Center of Glass vs. Framing Performance - Get to Know Vitro: Patrick (PJ) Campbell - [September 2024](https://info.vitroglazings.com/vitro-certified-network-members-q3-check-in-1) - Project Showcase: RIDC Mill 19 - Technical Forum: Methods for Improving U‑Value - Get to Know Vitro: Larry Withrow - [July 2024](https://info.vitroglazings.com/second-quarterly-update-for-vitro-certified-network-members) - Project Showcase: Amazon HQ2 - Technical Forum: Sustainability Certifications - Get to Know Vitro: Patty Fisher - [March 2024](https://info.vitroglazings.com/first-quarter-for-vitro-certified-network-members) - Project Showcase: UC San Diego Torrey Pines Living & Learning Neighborhood - Technical Forum: Condensation - Get to Know Vitro: Fernando Diez - [January 2024](https://info.vitroglazings.com/first-quarterly-update-for-vitro-certified-network-members) - Project Showcase: BancFirst Tower  - Technical Forum: Embodied Carbon  - Get to Know Vitro: Meet Erin Casci  - [October 2023](https://info.vitroglazings.com/q3-update-for-vitro-certified-network-members-1) - Project Showcase: Hanna Gabriel Wells Architects  - Technical Forum: Pros and Cons of Gas-Filled IGUs  - Get to Know Vitro: Bill Davis  - [June 2023](https://info.vitroglazings.com/q2-update-for-vitro-certified-network-members) - Project Showcase: Pittsburgh Produce Terminal  - Technical Forum: Framing and Performance Values  - Get to Know Vitro: Chris Fronsoe  - [April 2023](https://info.vitroglazings.com/q1-2023-update-for-vitro-certified-members) - Project Showcase: Pikes Peak Summit House  - Technical Forum: Color Rendering Index  - Get to Know Vitro: Heather Brion  - [December 2022](https://info.vitroglazings.com/fourth-quarter-update-for-vitro-certified-network-members-2022) -  Project Showcase: 345 4th Street  - Technical Forum: Vacuum Insulating Glass FAQs  - Get to Know Vitro: Andre Kenstowicz  - [September 2022](https://info.vitroglazings.com/third-quarter-update-for-vitro-certified-network-members) - Project Showcase: 70 Rainey  - Technical Forum: Codes & Climate Zones  - Get to Know Vitro: Dan Sutton  - [July 2022](https://info.vitroglazings.com/second-quarter-update-for-vitro-certified-network-members) - Project Showcase: Moody Center - Technical Forum: *Titan* oversized glass - Get to Know Vitro: Annissa Flickinger  - [March 2022](https://info.vitroglazings.com/first-quarter-update-for-vitro-certified-network-members) - Project Showcase: KOI Sky Residences  - Technical Forum: Embodied Carbon  - Get to Know Vitro: Mike Hammond  - [December 2021](https://info.vitroglazings.com/fourth-quarter-update-for-vitro-certified-network-members?hs_preview=wuFvkqXz-68122100225) - Project Showcase: Watershed  - Technical Forum: *Vitro Certified*™ Network Professional Training Modules  - Get to Know Vitro: Adam Polcyn  - [October 2021](https://info.vitroglazings.com/committing-to-innovating-sustainably) - Project Showcase: Congress Square  - Technical Forum: *VacuMax*™ Vacuum Insulating Glass (VIG)  - Get to Know Vitro: Nathan McKenna  - [June 2021](https://1977288.hubspotpreview-na1.com/_hcms/preview/content/48387080968?portalId=1977288&_preview=true&cacheBust=0&preview_key=bfZWBlMX&from_buffer=false) - Project Showcase: McMaster University  - Technical Forum: BIPV Q&A - Get to Know Your New Sample Order Website - Get to Know Vitro: Lauren Black, Ph.D.    - [March 2021](https://info.vitroglazings.com/new-product-update-and-more) - Project Showcase: HOPE Tower  - Technical Forum: Glass Options for School Safety  - Get to Know Vitro: Emily Losego  - [November 2020](https://info.vitroglazings.com/innovation-and-our-people) - Project Showcase: Old Chicago Post Office  - Technical Forum: Keys to Diagnosing Glass Breakage  - Get to Know Vitro: Steve Marino  - [August 2020](https://info.vitroglazings.com/vitro-vcn-september-1-2020) - Technical Forum: Bird-Safe Buildings Act Closer to Law  - Project Showcase: Rolex Tower  - Get to Know Vitro: Martin Bracamonte  - [May 2020](https://info.vitroglazings.com/here-for-each-other) - Decontaminating Glass Surfaces  - Personnel Training Series  - Contactless Bills of Lading (BOL) Now Available  - [January 2020](https://info.vitroglazings.com/the-solarban-acuity-opportunity-1) - Technical Forum: The Latest in Bird Safe Glass Legislation  - Project Showcase: Calgary Central Library  - Get to Know Vitro: Paul Bush  - [September 2019](https://info.vitroglazings.com/the-solarban-acuity-opportunity) - Our *Solarban*®-Coated *Acuity®* Glass Journey  - Technical Forum: Specifying Heat-Rated Glass  - Project Showcase: Kinects Tower  - Get to Know Vitro: Julia Giba  - [July 2019](https://info.vitroglazings.com/invested-in-our-people) - Technical Forum: Silicone Strength  - Get to Know Vitro: Joanne Funyak  - Project Showcase: 181 Fremont  - [March 2019](https://info.vitroglazings.com/two-new-chapters) - Technical Forum: Eliminating the Stress Over Strain Patterns  - Project Showcase: University of Oklahoma College of Medicine  - Get to Know Vitro: Carlisle, PA  - [January 2019](https://info.vitroglazings.com/eyes-on-quality) - The Hallmarks of Product Quality  - Vitro Survey: Insights on General Contractors  - Get to Know Vitro: Salem, Oregon  - [August 2018](https://info.vitroglazings.com/the-future-is-here) - Technical Forum: Diagnosing Glass Breakage  - Project Showcase: UCSD Jacobs Medical Center  - Get to Know Your Glass Supplier: Carlisle, PA  - Gearing Up to Transport Jumbo Glass  - [March 2018](https://info.vitroglazings.com/vitro-certified-newsletter-march-2018) - Technical Forum: Focusing Beyond Glass Construction in Specifications  - Project Showcase: BioSteel Centre  - Technical Articles to Share with Your Customers  - Vitro, on the Road  - Get to Know Your Glass Supplier: Wichita Falls, Texas  - [November 2017](https://info.vitroglazings.com/365-days-in) - Technical Forum: Temporary Film Fabrication Guidelines  - Project Showcase: ProMedica Health and Wellness Center  - Lunchtime Training Seminars  - Get to Know Your Glass Supplier: Fresno, California  - [August 2017](https://info.vitroglazings.com/introducing-the-vitro-certified-newsletter-1) - Technical Forum: New Vitro Glass EPDs Are An Industry First  - Project Showcase: 7 Bryant Park  - Your Show, On the Road  - Get to Know Your Glass Supplier: A Preview  #### Recent Stories:  [![Vitro_PPG_Horiz_RGB.png](https://vcn.vitroglazings.com/hs-fs/hubfs/Vitro_PPG_Horiz_RGB.png?width=353&name=Vitro_PPG_Horiz_RGB.png "Vitro_PPG_Horiz_RGB.png")](http://www.vitroglazings.com/en-US/Glass.aspx)