There’s always something new happening at Vitro Architectural Glass. Today, we’re highlighting two of our team members stepping into new and exciting roles: Chris Fronsoe and Trevor Hall. Read on to see what they’ve been up to and where they’re headed.
Chris Fronsoe: Innovating for What’s Next
Chris Fronsoe is settling into his new position as Director of Innovation, Commercial Segment, at Vitro. In this new role, Chris is spending more time figuring out what’s next for glass in commercial architecture, from brainstorming product ideas with the Marketing & Innovation Team to getting those ideas into production. Chris’s approach comes from years of hands-on experience—he’s worked alongside architects, glaziers, fabricators and contractors on a variety of unique projects.
Before taking on his new gig, Chris managed the Vitro National Architectural Team for the western U.S. and western Canada. He's always been passionate about helping his team grow, whether it's guiding them on projects or sharing strategies for professional success. And for anyone interested in sustainability, Chris is an open book: he’s all about helping people choose combinations of glass and coatings that cut down on both energy use and carbon footprint.
Chris is happiest when he sees hard work pay off—not just for himself, but for those around him. Now, as he’s focusing on “skyline-defining projects” across North America, don’t be surprised to see more iconic towers sporting Vitro glass thanks to his vision.
Trevor Hall: Bringing Fresh Eyes to the West
Stepping into Chris’s former role as Western Regional Architectural Team Manager is Trevor Hall. After four years as National Architectural Manager for Southern California, Las Vegas, Arizona, New Mexico and Hawaii, Trevor is ready to tackle this new challenge head-on.
Trevor has always had a natural ability to connect with architects, glazing contractors and fabricators. He understands that solid relationships are the foundation of great projects, and he’s proven it on lots of big jobs. He’s well known for finding the right solutions to technical challenges, whether that means recommending the perfect product or navigating the ins and outs of sustainable building design.
With a business degree and a background in architectural sales (and even a stint in medical sales), Trevor is focused on turning ambitious projects into iconic landmarks. He's looking forward to taking what he’s learned to new markets, and he’s excited to build on the momentum Chris started.
Looking Ahead
The different perspectives and shared experiences of Chris and Trevor are setting the stage for new projects, new ideas and even closer partnerships with fabricators and manufacturers across the region.
Stay tuned—you’ll be seeing more of their influence in the projects, products and relationships that shape the future of Vitro.

