--- title: "Get to Know Vitro: Meet Fernando Diez" description: Vitro's new VP of Marketing, Fernando Diez, believes that expanding the understanding of glass and its potential is all about collaboration. image: https://vcn.vitroglazings.com/hubfs/VIT_Fernando%20Diez.jpg --- [![VCN_Hor_RGB](https://vcn.vitroglazings.com/hs-fs/hubfs/VCN_Hor_RGB.png?width=320&height=56&name=VCN_Hor_RGB.png "VCN_Hor_RGB")](https://blog.vitroglazings.com/vcn) # *Vitro Certified*® Newsletter ### The *Vitro Certified*® Newsletter is a quarterly newsletter for glass fabricators, laminators and window manufacturers within the *Vitro Certified*® Network. For more information about the *Vitro Certified*® Network, visit Vitro Architectural Glass (formerly PPG Glass) at [VitroGlazings.com](https://www.vitroglazings.com). --- ## Get to Know Vitro: Meet Fernando Diez Posted by [Vitro Architectural Glass](https://vcn.vitroglazings.com/author/vitro-architectural-glass) on Mar 5, 2024, 11:03:10 AM - [Tweet](https://twitter.com/share) ## **Meet Fernando Diez ** *Vice President of Marketing, Vitro Architectural Glass * Newly appointed Vice President of Marketing for Vitro Architectural Glass Fernando Diez is eager to develop and implement innovative global marketing initiatives to further the knowledge and capabilities of glass, a material included in numerous applications we interact with daily.  “Glass is everywhere. It’s where we live and work, where we play, where we heal, and it's even present in how we arrive there,” said Diez. “Expanding the understanding of glass and its potential is all about collaboration. It starts with our teams cultivating a creative environment, which leads to partnerships, innovation, and growth.”  Diez joined the Vitro Glass team in May 2019 as Head of Marketing for Vitro’s Mexico business unit. In December 2022, he was promoted to Director of Marketing, leading initiatives across the United States, Canada, and Latin America regions. Through his collaboration and expansion strategies, Vitro has seen increased awareness and sales of existing products and successfully launched many new products.  Vitro Glass President Ricardo Maiz praised Diez's “invaluable efforts” in producing innovative software tools like *VitroSphere™* Digital Glass Simulator and the emissions™ Carbon & Energy Calculator that support architects, fabricators, and glaziers throughout the planning and design processes. Diez alluded to even more new software in the continued charge to make Vitro processes easy, agile, and collaborative.  Diez attributes his strong belief in collaboration to his many opportunities to work and live in multiple countries and cities throughout his professional career, which allowed him to step out of his comfort zone.  “The ability to work with culturally diverse people, people from different countries that speak different languages, and learning about other cultures, has been tremendously enriching,” Diez said.  When he’s not leading four multi-regional teams in North America, including Vitro’s Sample Program and Center for Architectural Design, Diez enjoys playing soccer and is fond of racquet sports, particularly tennis. He admires tennis champions because they share common characteristics: consistency, discipline, determination, overcoming challenges – things he instills in his teams.  “We want partners, architects, fabricators, glaziers, and other project stakeholders to know they can expect our best, and we’re their most valuable ally for them to design and construct the most beautiful and best-performing buildings in the world,” said Diez.  Diez also enjoys traveling and food and drink. He’ll never turn down a trip to the beach or a good steak with a nice glass of red wine.  Hmm, as he said, glass is everywhere.  As for the future of architectural glass? You could say Diez has a glass-half-full outlook.    ![VIT_Fernando Diez](https://vcn.vitroglazings.com/hs-fs/hubfs/VIT_Fernando%20Diez.jpg?width=240&height=343&name=VIT_Fernando%20Diez.jpg) Be sure to [congratulate Fernando](mailto:fdiezf@vitro.com) on his new promotion!   #### Newsletter Archive:  - [June 2026](https://info.vitroglazings.com/a-trusted-and-proven-partnership-2) - Project Showcase: Hillman Library, Pittsburgh, PA - Technical Forum: *EcoArmor*™ Protective Topcoat  - Get to Know Vitro: Meet Johnny Lorigan - [March 2026](https://info.vitroglazings.com/a-toast-to-25-years) - Project Showcase: Lincoln Yards, Chicago, IL - Technical Forum: *Vitro Certified*® Network Online Training Resources - Get to Know Vitro: Honoring Women’s History Month - [December 2025](https://info.vitroglazings.com/vitro-drives-meaningful-progress-1) - Project Showcase: Nashville Airport Hilton, Nashville, TN - Technical Forum: The Growing Role of Glass Reflectivity in Buildings - Get to Know Vitro: New Roles for Chris Fronsoe and Trevor Hall - [October 2025](https://info.vitroglazings.com/vitro-drives-meaningful-progress) - Project Showcase: 700 Santana Row, San Jose, California - Technical Forum: *BirdSmart*® Bird Safe Glass Research & Testing - Get to Know Vitro: Logan Tautkus-Berry - [June 2025](https://info.vitroglazings.com/were-a-glass-half-full-kind-of-company) - Project Showcase: FirstHealth Cancer Center - Technical Forum: FramingFactor™ - Get to Know Vitro: Ben Rider - [March 2025](https://info.vitroglazings.com/2025-has-already-taken-off) - Project Showcase: National Aviary, Pittsburgh, PA - Technical Forum: Bird Safe Glass Advancements and Trends - Get to Know Vitro: Dan Plotnick - [January 2025](https://info.vitroglazings.com/2024-was-a-certified-success-for-vitro-architectural-glass) - Project Showcase: Hugel Welcome Center (Lafayette College) - Technical Forum: Center of Glass vs. Framing Performance - Get to Know Vitro: Patrick (PJ) Campbell - [September 2024](https://info.vitroglazings.com/vitro-certified-network-members-q3-check-in-1) - Project Showcase: RIDC Mill 19 - Technical Forum: Methods for Improving U‑Value - Get to Know Vitro: Larry Withrow - [July 2024](https://info.vitroglazings.com/second-quarterly-update-for-vitro-certified-network-members) - Project Showcase: Amazon HQ2 - Technical Forum: Sustainability Certifications - Get to Know Vitro: Patty Fisher - [March 2024](https://info.vitroglazings.com/first-quarter-for-vitro-certified-network-members) - Project Showcase: UC San Diego Torrey Pines Living & Learning Neighborhood - Technical Forum: Condensation - Get to Know Vitro: Fernando Diez - [January 2024](https://info.vitroglazings.com/first-quarterly-update-for-vitro-certified-network-members) - Project Showcase: BancFirst Tower  - Technical Forum: Embodied Carbon  - Get to Know Vitro: Meet Erin Casci  - [October 2023](https://info.vitroglazings.com/q3-update-for-vitro-certified-network-members-1) - Project Showcase: Hanna Gabriel Wells Architects  - Technical Forum: Pros and Cons of Gas-Filled IGUs  - Get to Know Vitro: Bill Davis  - [June 2023](https://info.vitroglazings.com/q2-update-for-vitro-certified-network-members) - Project Showcase: Pittsburgh Produce Terminal  - Technical Forum: Framing and Performance Values  - Get to Know Vitro: Chris Fronsoe  - [April 2023](https://info.vitroglazings.com/q1-2023-update-for-vitro-certified-members) - Project Showcase: Pikes Peak Summit House  - Technical Forum: Color Rendering Index  - Get to Know Vitro: Heather Brion  - [December 2022](https://info.vitroglazings.com/fourth-quarter-update-for-vitro-certified-network-members-2022) -  Project Showcase: 345 4th Street  - Technical Forum: Vacuum Insulating Glass FAQs  - Get to Know Vitro: Andre Kenstowicz  - [September 2022](https://info.vitroglazings.com/third-quarter-update-for-vitro-certified-network-members) - Project Showcase: 70 Rainey  - Technical Forum: Codes & Climate Zones  - Get to Know Vitro: Dan Sutton  - [July 2022](https://info.vitroglazings.com/second-quarter-update-for-vitro-certified-network-members) - Project Showcase: Moody Center - Technical Forum: *Titan* oversized glass - Get to Know Vitro: Annissa Flickinger  - [March 2022](https://info.vitroglazings.com/first-quarter-update-for-vitro-certified-network-members) - Project Showcase: KOI Sky Residences  - Technical Forum: Embodied Carbon  - Get to Know Vitro: Mike Hammond  - [December 2021](https://info.vitroglazings.com/fourth-quarter-update-for-vitro-certified-network-members?hs_preview=wuFvkqXz-68122100225) - Project Showcase: Watershed  - Technical Forum: *Vitro Certified*™ Network Professional Training Modules  - Get to Know Vitro: Adam Polcyn  - [October 2021](https://info.vitroglazings.com/committing-to-innovating-sustainably) - Project Showcase: Congress Square  - Technical Forum: *VacuMax*™ Vacuum Insulating Glass (VIG)  - Get to Know Vitro: Nathan McKenna  - [June 2021](https://1977288.hubspotpreview-na1.com/_hcms/preview/content/48387080968?portalId=1977288&_preview=true&cacheBust=0&preview_key=bfZWBlMX&from_buffer=false) - Project Showcase: McMaster University  - Technical Forum: BIPV Q&A - Get to Know Your New Sample Order Website - Get to Know Vitro: Lauren Black, Ph.D.    - [March 2021](https://info.vitroglazings.com/new-product-update-and-more) - Project Showcase: HOPE Tower  - Technical Forum: Glass Options for School Safety  - Get to Know Vitro: Emily Losego  - [November 2020](https://info.vitroglazings.com/innovation-and-our-people) - Project Showcase: Old Chicago Post Office  - Technical Forum: Keys to Diagnosing Glass Breakage  - Get to Know Vitro: Steve Marino  - [August 2020](https://info.vitroglazings.com/vitro-vcn-september-1-2020) - Technical Forum: Bird-Safe Buildings Act Closer to Law  - Project Showcase: Rolex Tower  - Get to Know Vitro: Martin Bracamonte  - [May 2020](https://info.vitroglazings.com/here-for-each-other) - Decontaminating Glass Surfaces  - Personnel Training Series  - Contactless Bills of Lading (BOL) Now Available  - [January 2020](https://info.vitroglazings.com/the-solarban-acuity-opportunity-1) - Technical Forum: The Latest in Bird Safe Glass Legislation  - Project Showcase: Calgary Central Library  - Get to Know Vitro: Paul Bush  - [September 2019](https://info.vitroglazings.com/the-solarban-acuity-opportunity) - Our *Solarban*®-Coated *Acuity®* Glass Journey  - Technical Forum: Specifying Heat-Rated Glass  - Project Showcase: Kinects Tower  - Get to Know Vitro: Julia Giba  - [July 2019](https://info.vitroglazings.com/invested-in-our-people) - Technical Forum: Silicone Strength  - Get to Know Vitro: Joanne Funyak  - Project Showcase: 181 Fremont  - [March 2019](https://info.vitroglazings.com/two-new-chapters) - Technical Forum: Eliminating the Stress Over Strain Patterns  - Project Showcase: University of Oklahoma College of Medicine  - Get to Know Vitro: Carlisle, PA  - [January 2019](https://info.vitroglazings.com/eyes-on-quality) - The Hallmarks of Product Quality  - Vitro Survey: Insights on General Contractors  - Get to Know Vitro: Salem, Oregon  - [August 2018](https://info.vitroglazings.com/the-future-is-here) - Technical Forum: Diagnosing Glass Breakage  - Project Showcase: UCSD Jacobs Medical Center  - Get to Know Your Glass Supplier: Carlisle, PA  - Gearing Up to Transport Jumbo Glass  - [March 2018](https://info.vitroglazings.com/vitro-certified-newsletter-march-2018) - Technical Forum: Focusing Beyond Glass Construction in Specifications  - Project Showcase: BioSteel Centre  - Technical Articles to Share with Your Customers  - Vitro, on the Road  - Get to Know Your Glass Supplier: Wichita Falls, Texas  - [November 2017](https://info.vitroglazings.com/365-days-in) - Technical Forum: Temporary Film Fabrication Guidelines  - Project Showcase: ProMedica Health and Wellness Center  - Lunchtime Training Seminars  - Get to Know Your Glass Supplier: Fresno, California  - [August 2017](https://info.vitroglazings.com/introducing-the-vitro-certified-newsletter-1) - Technical Forum: New Vitro Glass EPDs Are An Industry First  - Project Showcase: 7 Bryant Park  - Your Show, On the Road  - Get to Know Your Glass Supplier: A Preview  #### Recent Stories:  [![Vitro_PPG_Horiz_RGB.png](https://vcn.vitroglazings.com/hs-fs/hubfs/Vitro_PPG_Horiz_RGB.png?width=353&name=Vitro_PPG_Horiz_RGB.png "Vitro_PPG_Horiz_RGB.png")](http://www.vitroglazings.com/en-US/Glass.aspx)